Lead generation is the single most important aspect of digital marketing that helps your business grow. If you are looking to capture more targeted leads through digital media, one of the main things that you would need is a well optimised, highly targeted landing page. Consider your landing page as a system that will convince your page visitors to become your customers. A well-designed landing page, by itself, can help increase real estate lead generation and conversion. Here are some tips to create an appealing landing page.
Use a captivating headline which increases the curiosity of the visitors
Instead of a typical headline, which screams “buy me,” use an enchanting headline that would garner your visitors’ attention.
For example, a landing page headline like this – Your One Stop for a Beautiful Kitchen – would interest the visitors a lot more than headlines that talk only about selling.
Understand your audience
This is easier said than done. How can you possibly understand someone whom you hardly know? However, understanding your prospective audience and designing the page keeping them in mind is absolutely necessary. More about Social Media Marketing For Real Estate
In terms of design, it is a good idea to have a quick A/B testing done and experiment with heat maps on your site. Analyse the results and rework on the design perspective if necessary.
If you are creating a landing page to get your visitors to download your content, one way to do that is to research on what people are searching for in your domain and offer them that. Keeping the target audience in mind, we built a landing page for one of our esteemed clients, Casagrand. Casagrand is one of Chennai’s leading real estate developers with premium projects completed in and around the city. Since their target audience mainly consisted of potential home buyers, we created a handy e-book titled, “Chennai Home Buyers Guide” which consisted of useful tips and suggestions to make the process of buying a home easy and hassle-free. We created a landing page in which visitors had to fill in their details for a free copy of the e-book. This real estate digital marketing strategy was a win-win for both the customers and our client as the customers walked away with a detailed e-book on buying a home and Casagrand just got a lead of a potential home buyer who is looking for projects to invest in.
Be precise in your stand
You might be tempted to put all the information you have on the landing page. However, you must understand that the landing page design has only one purpose to serve – to get users to click on your call-to-action (CTA).
When you overload the page with too much information, it might have an adverse effect as it might become daunting to someone reading it for the first time. Understand that most users are going to read your landing page content and see the design for the first time. They must be able to grab the information they are looking for from the website. That’s when they will become potential customers for your business. More about real estate automation
Furthermore, highlight the major benefits of your service or product on the landing page in a significant and striking manner. This will appeal to visitors and persuade them to become your customers.
Here’s an Example Of A Landing Page that is to the point. This landing page scrolls through six sections with each section describing information that users would like to know. In the image shown above, the section “Project Info” has listed all the efficient and important project information in the form of bullets. This would be easy for people to read and understand quickly.
Opt for the right tools
To accomplish a task efficiently, you must use the right tool. As the good old saying goes, “You can use a screwdriver to pound in nails, but it’s a lot harder.” You don’t have to do it the hard way always. Understand that sometimes the right way can be easy too.
There are lots of simple landing page creation tools out there, and each one is unique. You must analyse and pick the right tools for you. Some of the tools that we recommend are:
Instapage
It’s a simple, hassle-free landing page tool. It’s a drag-and-drop software tool that has a lot of professional web design templates.
Unbounce
This is another drag-and-drop software tool. It’s quite simple and recommended for beginners.
LeadPages
One of the most well-known landing page creator tools available online is LeadPages. Most top bloggers and businesses use this tool.
Use relevant and alluring visuals “A picture is worth a thousand words” – This good old saying holds good, especially while creating high-converting landing pages. Imagine reading the below-mentioned blog page with zero visuals! Tough, isn’t it? Even a blog needs images and other forms of visual support, so landing pages must definitely be visually intense.
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